Prioritizing animal welfare is paramount to us, and we exclusively collaborate with cashmere producers who enforce high standards for goat protection. These standards cover various aspects, including breeding, shearing, feeding, transportation, and overall health and welfare of the goats.

We take our responsibility seriously and promptly address any deviation from these essential standards. Our firm belief is that no animal should endure hunger, thirst, discomfort, pain, injury, or disease. Additionally, we advocate for the freedom of animals to express normal behavior, ensuring they live happy and comfortable lives.

We prefer to keep our production runs small – not only does this give us the opportunity to minimize excess inventory and create new styles, but it overall requires less energy and reduces waste. By promoting quality over quantity and investing in creating timeless pieces, we hope to reduce the demand for fast fashion and its strain on resources. 

In Inner Mongolia, the surge in sheep and goat farming has caused extensive degradation to the grasslands covering 67% of the region. This degradation contributes to desertification and a decline in biodiversity, impacting both cashmere farms and the environment.

Our focus on sourcing from sustainable farms not only safeguards animal welfare but also contributes to the protection of Inner Mongolia, preventing overgrazing and irreversible environmental damage. 

Favoring sustainable materials like organic cotton and natural fibers, which have a lower environmental impact, we prioritize the level of artistry and craft required to create luxury garments capable of withstanding wear, reducing the need for replacements and waste, while encouraging repair and up-cycling to extend their lifespan.

Made with the future in mind, our goal is to foster an emotional connection with our clothing, encouraging individuals to avoid treating clothing as disposable items and contributing to a more eco-friendly and ethical fashion industry.