City spotlight Fillmore, San Francisco

Welcome to the Fillmore neighborhood in San Francisco, California! Situated in the vibrant heart of the city, the Fillmore neighborhood is known for its thriving shopping, dining, and music scene. After you've explored our Fillmore location, here are a few restaurants, shops, and must-visit spots you should explore next. From delectable cuisine to iconic landmarks, let's discover some of the best places in and around Fillmore.

A victorian home in San Francisco's Fillmore neighborhood.
Inside the Fillmore Bakeshop.
Try a sweet treat at Fillmore Bakeshop.

The Fillmore Bakeshop is family-owned and operated. They specialize in a contemporary European-American style of baking, making cakes, pastries, cookies, pies, and more, from scratch, daily. Whether it’s a celebration or a tough day, Fillmore Bakeshop is here for you with sweet treats.

Ice cream from Salt and Straw.
Treat yourself at salt and straw.

Salt & Straw has the creamiest ice cream on Fillmore Street! The founders of Salt & Straw dreamt of a place to run into neighbors, spend time with family, or treat yourself. Their mission is to use ice cream as a platform to pioneer and share experiences that inspire and connect us all. We love being their neighbor!

The George storefront.
Spoil your four-legged pal at George.

There’s something so reassuring about bricks and mortar (especially when your internet connection goes down). George's dog-friendly shop offers all the eye-catching pet ephemera, fresh-baked biscuits, and a whole lot more. You’ll also see a quirky collection of vintage display items and paint-by-number dogs and cats!

Inside Vic's Winhouse.
Grab a drink at Vic's Winehouse.

Vic's Winehouse is a woman-owned, Amy Winehouse-themed wine and jazz bar. The owner, Victoria Wasserman, was born in California and raised in NYC. She was trained in musical theater and has performed at well-known venues, including Outside Lands Festival in San Francisco!

The steps at Alta Plaza Park.
Take a stroll at Alta Plaza Park.

Alta Plaza is our neighborhood park, just steps down the road! It is a great place to sit and relax or enjoy a bite under a tree, with amazing city views.

Japantown's Peace Pagoda.
Explore a neighborhood at SF's Japantown.

San Franciscoʼs Japantown is one of three remaining Japantownʼs in the US. First settled in the early 1860ʼs, generations of Japanese immigrants and their descendants have kept alive the arts and culture of Japan. Youʼll find world renowned artists, performers, cultural cuisine and items for sale just like you would in Japan. Regardless if youʼre coming to visit or to reconnect with your roots, there is something for everyone in San Franciscoʼs Japantown!

The Painted Ladies.
Visit a landmark, The Painted Ladies.

Along the eastern side of Alamo Square Park is one of the most iconic and most photographed sights in San Francisco. These pastel-colored homes, standing shoulder-to-shoulder on the gentle slope of Steiner Street, are called the Painted Ladies. Also known as "postcard row" for their scenic beauty, these Victorian homes (still occupied by locals) are a beautiful reminder of the San Francisco of old, while the gleaming downtown skyline of new San Francisco shimmers in the distance.

Exterior view of Little Shucker.
Enjoy Fresh Seafood at Little Shucker.

Little Shucker is San Francisco's newest seafood restaurant and wine bar! Their oysters & wine are brought to us from The Snug team, a Fillmore Street cocktail bar featuring modern California comfort food, cocktails & craft beer offered in chic, comfortable quarters.